It's been a trend lately for law schools to find a new identity, like when Snoop Doggy Dog became Snoop Dogg became Snoop Lion, or when Jefferson Airplane got a hyperdrive and became Jefferson Starship. With each iteration, better and better.
Phoenix School of Law became Arizona Summit
Thomas Cooley Law School became Western Michigan Cooley Law School
Earle Mack School of Law became Thomas Kline School of Law
More prestige, more glory, more life of luxury and splendor. Like a new haircut or pair of sneakers, they all look hotter and way more worthy of reaping the harvest of student loans.
Now Widener might be joining the club!!! Don't get me wrong, the name "Widener" has evoked the most estimable virtues of the bar for some time now, and their employment rate is easily the best in Delaware for said campus. But a new coat of paint never reduced the resale price.
Let's help out that marketing firm, shall we?
Versatile Bi-State School of Law*
John Marshall College of Law
Ronald Reagan School of Law
Prestige Law School
Advantage School of Law
Excelsior School of Law
Money Law School
Didn't I do this same list when Phoenix changed its name?
Elle Woods Law School
Olivia Pope School of Law
Suits Legal Academy
New Crap Law Show College of Law
Any better ideas? Most of my readership are dumb attorneys, so please feel free to ask more creative folks, like the co-workers of those of you who got JD-advantage gigs at marketing firms and in entertainment compliance.
*I realize the name change is designed to help the campuses splitting into two awesome law schools, but why not tip a cap to the school's legacy?