Introducing Arizona Summit Law School

Phoenix School of Law has changed its name to Arizona Summit Law School.  ASLS.  That's an L-shaped accident in the middle of the ASS.  What a startling coincidence.

Why change the name?  Is it because they realized after eight years that certain idiot 0Ls confused PSOL with U. of Phoenix given the remarkably similar names?  Is it because they want to erase negative associations with the school?  Is it because they want to create market confusion with ASU and Arizona?  Get the patented US News name-change boost in a down year?

Oh, no.  They wanted to highlight the pursuits of excellence the school's students embark on.  Duh:

The new name highlights the ambition and drive of the students, faculty and staff at Arizona Summit Law School, collaborating to accomplish more, and ascend toward their personal "Summit." This concept exemplifies the school's mission of delivering student outcomes, preparing graduates for successful careers and improving diversity within the legal community.

Did you know that law faculty members were motherfuckin' sherpas?  I didn't either.  That's the type of versatility that comes with a proper JD.  Student outcomes delivered.

Arizona Summit:  because finding a job after attending here is an uphill battle.

Arizona Summit:  because the debt you leave with will be mountainous.

Arizona Summit:  WARNING:  WATCH FOR FALLING CAREERS.

Tommy read Palsgraf, like a kid out in the rain
Then he lost his mind in Phoenix, and his dreams went down the drain,
They were all in love with dyin', they were drinking from debt fountain
That was pouring like an avalanche, coming down the mountain

This blissfully splendid exercise in irony was thought up by Off Madison Avenue and Landor Associates.  Yes, it took two firms to come up with such a perfect name for a law school that's like a stalwart rock that its graduates wear as they swim into the ocean of the legal profession.

What if you climb up a mountain and realize too late it's a volcano?

Costs almost as much as climbing Mount Everest.

I could do this all day.  The main idea, though, is that if you go here, you will someday be at the top of a mountain of some kind, which will give you great personal enjoyment and satisfaction as you peer down on the minions below and laugh in contempt at low-hanging clouds.  So sign up, now.  The summit isn't going to climb itself.